It is all too common in the competitive atmosphere of the modern business world for entrepreneurs to be too nonchalant about their new business, relying on mere experiences and sheer drive to become successful. Such methods may work once in a blue moon, usually leaving behind lighter wallets; however, a better approach is thinking two steps ahead, planning for future obstacles.
An indispensable aspect of preparing for your up and coming business is creating a plan prior to starting. It is common to hear that a solid, tangible plan that you intend to stick to is useless since investors tend to overlook them; however, a business plan isn’t just for investors, but for you. A plan keeps the business on track anticipating obstacles and a practical way to assess success or short comings.
All startup companies have universal strategies that can increase the possibilities of success. The following are great tips that will launch startups in the right direction.
1. Taking Inventory of Capital Prior To Starting
Assuring enough funds are available in order to start a business is essential. Equally important is knowledge about the domain you’ll be entering along with a plethora of possible costumers. Many entrepreneurs make the mistake of starting a business blindly soon realizing that without a plan they lack direction.
2. Knowing the Objective of the Startup
When starting their business, the intended end goal may differ depending on the entrepreneur such as: improving the environment, helping the poor, and making money. Each path depends on the aspirations of the particular individual. Without a stable end goal the problems will soon weigh down the new business.
3. Organizing the Vignette for the Startup to Emphasize Values
A simple summary giving the value of a business’s journey that can be conveyed quickly to a new team member, possible investor, or customer is a necessity to all startups. Talking aimlessly and not properly conveying the motives of your startup becomes a repellant for investors. Know what your business is about and make it short and sweet.
4. Analyzing and Managing Finances
Not even non-profit organizations are exempt from the need of stable funds to operate. Therefore, all startups need to know how to gain income through a well-established business plan. Handle costs along with measuring achievements through possible profit and social value. Observe routes carefully to avoid any fiscal traps that can end your startup before it gets a chance to really begin.
5. Balancing the Business's Demands
As previously, stated proper planning is essential along with people and monetary resources; these precautions will not only make a onetime success, but rather a continuous positive growth. This demands leading tasks and not concentrating on every small detail, but looking at the bigger picture. It is wiser to spend more time working on business as in assuring a stable future rather than in business.
6. Identify Metrics to Stay on the Right Path
Financial metrics that most businesses follow are: gross margin, revenue, growth burn rate and net profit. Sales pipeline, customer acquisition costs and marketing costs as a revenue percentage is also necessary. The financial metrics should facilitate the values and culture of the company.
7. Repeated Motivation and Compensation For Your Team
Obstacles are always better overcome by a loyal and optimistic team. Positive reinforcement should be based on team and individual progress and results, instead of work time. Celebrating even small successes can inspire a sense of motivation among peers.
8. Preserving Personal Determination
The difficult journey of a startup takes a major toll if you attempt to run the business all the time. Scheduling breaks and time for family and personal hobbies are necessary. Support from a stable community of mentor and peers are a key to preserving the personal well-being of you and your business.
The most successful startup businesses have entrepreneurs that are farsighted and prepare for the obstacles that lie ahead. Prepared businesses can dodge crisis and avoid major (not all) mistakes while on their journey to success. Do yourself, your pocket, and your business a favor and be wise by avoiding devastating mistakes.
An intelligent step you could take in ensuring your business's success would be contacting Cremer International for your consulting needs.
How is it that certain people are so incredibly persuasive? Is it possible for anyone to harness those skills? As an entrepreneur, the power of persuasion is a potent tool when harnessed correctly. The way you persuade potential partners, investors and customers can make or break your business. The psychology involved in persuading and winning over others has been mulled over for generations. It’s the aspiring entrepreneur’s job to hone their tactics in order to coax their audience.
1. Repetition is Key
Here’s an excerpt from Gordon Lish’s Sophistication:
"The man who stood, who stood on sidewalks, who stood facing streets, who stood with his back against store windows or against the walls of buildings, never asked for money, never begged, never put his hand out."
The first image that pops to your head after reading the statement above is most likely one of a man standing. The word “stood” is repeated over and over and it helps it stick.
In today’s world, your audience is being bombarded by information. It is your job as an entrepreneur to make your message stick so that you won’t be forgotten.
2. Keep It Simple
You must be able to tune your message to your subject’s situation. In other words, don’t use the message for Jill, on Jack because Jack won’t be interested. Don’t utilize abstract, complicated words that’ll only confuse your audience. Still, you should also be specific on how your product or business will benefit them. Using words like easier to use, better and faster will not work on your favor because so many others are saying the same thing. Demonstrate and specify how your product is easier to use or faster. That way, you’ll convince your audience that your way is the best way.
Low receptivity to effortful change